Cold calling workshop design for Evoke, from Meta . ( after client call with Evoke Tech )

 Saritha Kata arranged for the client call and based on what I gathered from the Evoke people, I made a fresh prompt, this time to Meta . 
Here is the 4 hours workshop design . I want to start with a Hello Frame Game too and also , add some You Tube videos . AS someone said, no amount of prep can be said ' adequate ' . 

Here is my prompt : 

Good morning , Meta  ! Greetings from India . I need a small help in a sales training workshop design . I am a freelance sales trainer from India . An IT company asked me conduct a sales training on cold calling for its sales people. They sell their IT services . 

These IT sales people operate from India .  Their Modus Operandi : They do cold calling by sending messages to Chief Technology Officers of various IT companies in USA , Europe, Australia , etc . Also in phone calls , if phone number is visible in Linked In. Also in sending emails to CTO s directly , if their email ID is visible on Linked in. 

Duration of the training is 4 hours . Can you suggest me a workshop design for the same . Expected results : to increase the strike rate or conversion rate of  cold calling  to sales appointments . To increase the resilience of cold calling sales people. To maintain their motivation levels , intrinsic and extrinsic . Also best practices in cold calling .

 Thanks Meta !

Good morning! Namaste!

I'd be happy to help you design a 4-hour sales training workshop on cold calling for IT salespeople. Here's a suggested outline:

Workshop Title: Effective Cold Calling for IT Sales Success

Duration: 4 hours

Objective: Increase strike rate/conversion rate of cold calling to sales appointments, enhance resilience, motivation, and share best practices.

Agenda:

Hour 1: Understanding the Challenges and Setting the Stage

1. Icebreaker: Share a personal experience of a successful cold call.

2. Current challenges in cold calling: Group discussion.

3. Setting expectations: Introduce the workshop's objectives and outcomes.

Hour 2: Crafting Compelling Messages and Emails

1. Understanding the target audience (CTOs): Discuss their pain points, interests.

2. Crafting effective messages: Focus on value proposition, brevity, and personalization.

3. Email writing best practices: Subject lines, body, and call-to-action.

Hour 3: Phone Call Strategies and Best Practices

1. Pre-call preparation: Research, scripting, and tone.

2. Effective phone call structure: Introduction, discovery, and next steps.

3. Handling objections and rejections: Role-playing exercises.

Hour 4: Resilience, Motivation, and Next Steps

1. Building resilience: Mindset shifts, self-care, and stress management.

2. Maintaining motivation: Intrinsic and extrinsic motivators.

3. Best practices in cold calling: Group discussion and sharing.

4. Action plan: Participants create a personalized plan to improve their cold calling skills.

Additional Tips:

1. Interactive sessions: Incorporate role-playing, group discussions, and think-pair-share activities.

2. Real-life examples: Use case studies or examples from the participants' experiences.

3. Feedback and encouragement: Provide constructive feedback and encouragement throughout the workshop.

This outline should give you a solid foundation for designing an effective workshop. Feel free to modify it according to your style and the specific needs of your participants.

Good luck with your workshop, and I hope the participants find it valuable!